Episode 28 Collective Conversations | Talking Property with Felicity Fowler, Stella Rosenthal, & Teena Lynch

Collective Conversations | Talking Property with Felicity Fowler + Stella Rosenthal + Teena Lynch

This month the Talking Property Podcast has been celebrating International Women’s Day with in-depth interviews with some of the most senior and leading female voices in the Australian property, development and real estate market.

This podcast features highlights from the best of moments in interviews with; Felicity Fowler, Executive Director - Distribution, Strategy & Operations at Pallas Capital, Stella Rosenthal, Chief Operating Officer at Monark Partners, and Teena Lynch, Capital & Acquisitions at Deal Corp.

Host Suzanne Jones is a former journalist and broadcaster who has spent the last two decades specialising in property PR.

This isn’t a lightweight podcast about women’s views. Suzanne facilitates a thought-provoking discussion on topical issues such as developer finance, market oversupply, off the plan drivers, build to rent models and much more.

When you listen to this podcast you’ll hear about complex market insights, from some of Australia's leading women in property.

This is a must for anyone seeking to succeed and leverage gains as the Australian property market rebounds and values begin to again rise.

Episode 27 Collective Conversations | Talking Property with Nancy Chen

Collective Conversations | Talking Property with Nancy Chen

In this week’s topical Talking Property Podcast, host Suzanne Jones is joined by one of youngest women to have risen as a powerful voice in Australian infrastructure, Nancy Chen, consultant – infrastructure advisory, Arup. International Women’s Day has shone the spotlight on the need to attract more women into STEM. Nancy at just 24 years old, is a wonderful example that girls are interested in infrastructure.

Nancy reflects on how her parents landed in Australia with absolutely nothing and worked extremely hard to afford the best possible education for their daughter. Working as a waiter till late in the evenings, Nancy’s father put her through a private school education.

In this inspirational podcast, Nancy opens up about her personal journey and talks about how when at high school she identified a natural flare for numbers and decided to pursue accounting. While at Melbourne University she began to develop her passion for the tangible nature of infrastructure assets and after starting her working life as an accountant, then auditor she moved into in-depth analysis of infrastructure asset classes, relocating from Melbourne to Sydney with PWC.

Dispelling the myth that girls are not intrigued by infrastructure, Nancy enthusiastically talks about how its really about the foundation of our modern society and the cohesive pulling together and transportation of people from one location to another. She is proof it is just as interesting to girls to investigate the connection of a population to vital utilities – airports, rail, electricity networks, water, desalination plants and even real estate registry systems. And given the rate and amount of privatisation that has occurred in Australia, it’s vital for the future that decisions and knowledge is gender diverse and representative of our entire population.

In such a short space of time, Nancy has worked on major projects that have attracted substantial media interest. She shares about the challenges with achieving work/life balance when working on tenders till 4am in the morning. She highlights the extreme pressures on young women to go the extra mile in order to succeed in their careers and how being the only woman in the room she was once assumed to be an admin assistant and required to bring cups of tea and water. These experiences drove her to flip the selection process on its head – she began to evaluate companies whose values and culture aligned with hers. She proactively reached out to Arup, after researching the company and believing it was a wonderful fit for her career aspirations and has not looked back.

Episode 26 Collective Conversations | Talking Property with Anne Baker and Sonia Fava

Collective Conversations | Talking Property with Anne Baker and Sonia Fava

In this week’s topical Talking Property Podcast, host Suzanne Jones is joined by former Fairfax journalist Marc Pallisco and two of Australia’s top property marketers Anne Baker and Sonia Fava to discuss the impacts of digital media and the rise in consumer environmental awareness on the way Australia’s property sector markets and sells itself.

The podcast explores major trends and changes such as: 

• The rise of highly educated, researched and savvy buyers – the internet has given buyers the ability to research every nuance of the market and product. The result is developers really need to understand their target customers’ needs and preferences and meet, let alone exceed them, otherwise products won’t meet sales targets. 

• The looming death of print brochures as more developers focus on sustainability and push marketing teams to invest in digital solutions – interactive display suits, digital marketing drawings, videos and social media influencers.    

• The demise of the print advertising rivers of gold and the dominance that online reporting now has over traditional print. Big property sector news breaks online and is seen in print days later. 

• It’s no longer about the product and glamorous images it’s about the ethical decisions that sit behind it. All aspects of design and construction are being reconsidered to be as green and sustainable as possible – from solar power to Tesla batteries to recycled materials and earthy finishes reflected in the homes. 

• As investors cooled in the market, the rise in demand from owner occupiers has seen developers pivot to offering larger and livable apartments. Australia welcome to a future like Europe.  

• The challenge to sell an apartment with no carpark despite government approval – where price point really matters along with shifting the image of the Australian property dream. 

• What to do when it doesn’t sell. How to critically examine your price, product, go to market strategy, targeting and overall message. How not to panic and rush to conclusions. 

This is one of the most in-depth expert analysis podcasts of the property marketing space so far in 2020. It is a must listen for developers, property marketers and customer relationship experts and sales leads.