Episode 26 Collective Conversations | Talking Property with Anne Baker and Sonia Fava
Collective Conversations | Talking Property with Anne Baker and Sonia Fava
In this week’s topical Talking Property Podcast, host Suzanne Jones is joined by former Fairfax journalist Marc Pallisco and two of Australia’s top property marketers Anne Baker and Sonia Fava to discuss the impacts of digital media and the rise in consumer environmental awareness on the way Australia’s property sector markets and sells itself.
The podcast explores major trends and changes such as:
The rise of highly educated, researched and savvy buyers – the internet has given buyers the ability to research every nuance of the market and product. The result is developers really need to understand their target customers’ needs and preferences and meet, let alone exceed them, otherwise products won’t meet sales targets.
The looming death of print brochures as more developers focus on sustainability and push marketing teams to invest in digital solutions – interactive display suits, digital marketing drawings, videos and social media influencers.
The demise of the print advertising rivers of gold and the dominance that online reporting now has over traditional print. Big property sector news breaks online and is seen in print days later.
It’s no longer about the product and glamorous images it’s about the ethical decisions that sit behind it. All aspects of design and construction are being reconsidered to be as green and sustainable as possible – from solar power to Tesla batteries to recycled materials and earthy finishes reflected in the homes.
As investors cooled in the market, the rise in demand from owner occupiers has seen developers pivot to offering larger and livable apartments. Australia welcome to a future like Europe.
The challenge to sell an apartment with no carpark despite government approval – where price point really matters along with shifting the image of the Australian property dream.
What to do when it doesn’t sell. How to critically examine your price, product, go to market strategy, targeting and overall message. How not to panic and rush to conclusions.
This is one of the most in-depth expert analysis podcasts of the property marketing space so far in 2020. It is a must listen for developers, property marketers and customer relationship experts and sales leads.