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Never let a good crisis go to waste

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Unthinkable a month ago, the pathway out of quarantine is now before us. The panic and anxiety that has gripped Australia for weeks, is replaced by optimism and hope. We have done exceptionally well on the world stage, which is now entitling us to first mover opportunities.

Our government has now forthrightly adopted a bold business-friendly reform agenda. Churchill's oft-remarked quote “never waste a good crisis”, appears to be on loudspeaker throughout Parliament House.

In times of crisis, businesses are presented with greater latitude to reconceptualise strategy and processes. The Jones Collectives' core strengths is having a team of experts in precisely this field of strategy management. Having assisted numerous businesses over the years in resetting and formulating their communication strategy I'm excited for the possibilities we are capable of achieving after such a momentous shock to the system.

To further assist businesses Anne Baker Two Crowns Marketing and I are collaborating. Whether you’re a senior leader, founder, or MD, we have the experience and networks to improve your business marcomms strategy for a post-COVID world. Together we will offer you the solutions you need to reset for business success.

#business #covid19 #marketing #pr

Suzanne Jones